sticky.io Fosters Ingenuity and Drives Subscription Growth for SkinnyFit

Challenge: Limited CRM Capabilities  

SkinnyFit launched on the sticky.io platform because, “a lot of the customization capabilities with other CRMs just weren’t there yet. Many of the solutions were stock, templated or didn’t have reliable functionality,” SkinnyFit co-founder Anwar Husain said.

It all boiled down to the need for control, flexibility and easy integrations. “We wanted to create a really cool ecommerce experience that wasn’t a stock template,” Husain explained. “We have our hands in every aspect of our business and we needed a platform that integrated with everyone we work with.”

Husain said they also needed an ecommerce platform that allowed them to create subscribe-and-save options that resonated with their customers and had robust analytics so they could launch, test and refine their offers while enhancing their overall subscription program.

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“We have our hands in every aspect of our business and we needed a platform that integrated with everyone we work with.”
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— Anwar Husain, Co-founder, SkinnyFit

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Solution: Custom and Flexible Options

sticky.io’s API-driven platform and custom integrations give SkinnyFit the freedom to run their business exactly how they want. “You don’t get the same customization ability with Amazon as you do with sticky.io, especially when it comes to subscribe-and-save options,” Husain explained. “sticky.io enables us to provide better value to our customers in the most enticing way for them.”

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“Partnering with sticky.io has given us the ability to quickly change and pivot based on what bests resonates with our customers. We’re able to understand our customers on a deeper level and provide more value.”
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— Anwar Husain, Co-founder, SkinnyFit

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Testing and Learning  

Launching with sticky.io allowed SkinnyFit to better test marketing campaigns and different subscribe-and-save offers to get a true sense of what their customers want. It also allowed them to see how customers respond to different ecommerce experiences. Husain said the flexibility to create different cross-sell options have worked well for SkinnyFit and he appreciates the ability to create and test with full customization.

Fraud Mitigation, Account Updater and Chargeback Reduction  

Fraud, declined transactions and chargebacks were three additional areas of focus for SkinnyFit. They started using sticky.io’s value added services in the beginning of 2018. Account Updater automatically updates customer payment details, increasing approval rates on recurring SkinnyFit transactions. In fact, 88% of updated cards from SkinnyFit customers were successfully billed in 2020. Anti-fraud solutions also helped SkinnyFit mitigate attacks and reduce chargebacks by 40% in the first half of 2018 compared to the last half of 2017.

Custom Integrations

One of sticky.io’s selling points for SkinnyFit was being able to integrate the subscription ecommerce platform with other tools in the SkinnyFit tech stack. For example, APIs and custom integrations fostered connections with email provider Mailchimp, sales tax compliance software, referral marketing programs and fulfillment partners — helping SkinnyFit streamline various facets of their business.  

Reliable Customer Support

Husain credits sticky.io’s reliable customer support team for helping SkinnyFit scale over the past several years. “Their willingness to solve anything that pops up has kept our relationship strong. I’ve reached out to them in the middle of the night and their customer service team has quickly responded,” he said.

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“I would definitely recommend other ecommerce merchants to work with sticky.io. The best thing is there’s not a substantial barrier of entry to utilize the platform. It’s customizable enough to do whatever you need — whether that’s general ecommerce focused on one-time purchases, or you want to add robust subscribe-and-save options.”
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— Anwar Husain, Co-founder, SkinnyFit

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